Surveillance Pricing: When Your Data Sets the Price

This week on Shared Security, Tom and Scott dig into surveillance pricing: the use of personal data, behavioral profiles, shopping history, location signals, income assumptions, household information, and AI-driven targeting to decide what price or discount different people see for the same product.

The conversation connects New Jersey’s proposed grocery surveillance-pricing ban, Consumer Reports-style loophole concerns, loyalty-card data, and a creepy Papa John’s / Instacart / streaming-ad example into one listener-friendly question: when does ordinary dynamic pricing become personalized price discrimination based on what companies think they know about your life?

** Links mentioned on the show **

EPIC — New Jersey Legislature Passes Grocery Surveillance Pricing Ban https://epic.org/new-jersey-legislature-passes-grocery-surveillance-pricing-ban/

Schneier on Security — Papa Johns Surveillance-Based Advertising https://www.schneier.com/blog/archives/2026/07/papa-johns-surveillance-based-advertising.html

EFF — California’s Bill to Ban Surveillance Pricing https://www.eff.org/deeplinks/2026/06/californias-bill-ban-surveillance-pricing

Scott's Digital Legacy Project https://securityperspectives.com/digital-legacy-tools/

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